An insight is different than an idea, because an insight gets us
to change how we behave.
In one of our most insightful episodes ever, author and globally renowned advertiser Mark Pollard breaks down the meaning of "strategy" and how marketers can get the best out of their multifaceted teams.
He opens up about how is own childhood experiences shaped his approach to planning and management, and why comedians and strategists have much more in common than people may think.
Buy his book: Strategy Is Your Words
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Hosts - Rob Schwartz & Asha Davis
Intro/Outro Voiced by Sophia Barnett
Producer - Rashida Peters
Executive Producers - Rashida Peters / Asha Davis
Audio Engineer/Sound Design - Corey Bauman