Disruptor Series
Sara Rosinsky is Disrupting Your Grammar - EP 86

Sara Rosinsky is Disrupting Your Grammar - EP 86

August 17, 2021

"I would actually caution people about 'trying' to sound smart"

 

With the proliferation of texting, shorthand, and autocorrect, one could argue that grammatical-correctness is at an all time low. 

In one of our wittiest and informative episodes yet, author, copywriter and ad industry vet Sara Rosinsky shares memorable tips on how we can all improve how we communicate.

While some live by the mantra that 'done is better than perfect', in Sara's world, a grammatically perfect email or text is worth its weight in gold.

Her book "Unflubbify Your Writing" provides readers with fun ways to remember tricky spelling, punctuation and grammar rules (some of which we've likely already broken in this description!) 

 

Credits:
Hosts - Rob Schwartz & Asha Davis

Intro/Outro Voiced by Sophia Barnett

Producer - Rashida Peters

Executive Producers - Rashida Peters / Asha Davis

Audio Engineer/Sound Design - Corey Bauman

 

Brian Dolan is Disrupting The Workforce - Ep 85

Brian Dolan is Disrupting The Workforce - Ep 85

July 28, 2021

"At a senior executive level, the talent pipeline has been starved for decades of diverse talent."

 

There's no denying that the 'way we work' has forever changed due to the pandemic.  With trends like 'The Great Resignation' emerging as companies / employees navigate what their 'return to the office' looks like, many believe the once-in-a-generation shifts we're about to see in corporate America have been a long time coming.

Since 2014 (that's pre-pandemic FYI), Brian Dolan, CEO of WorkReduce has been advocating for 'remote work' as a key asset to the advertising / marketing world due to its appeal to top talent across diverse backgrounds and its cost-effectiveness for both large and small scale businesses. 

In this episode, Brian connects the dots on how to drive diversity, reduce turnover and increase profitability by leaning in to the power of remote work.

 

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Credits:
Hosts - Rob Schwartz & Asha Davis

Intro/Outro Voiced by Sophia Barnett

Producer - Rashida Peters

Executive Producers - Rashida Peters / Asha Davis

Audio Engineer/Sound Design - Corey Bauman

Will Burns Is Disrupting Idea Generation - Ep 84

Will Burns Is Disrupting Idea Generation - Ep 84

June 29, 2021

Let’s face it, creativity requires a lot of stupid ideas in order to get to the good ones

 

Getting to a good idea is something Marketers do daily.  Getting to a great idea happens much less often. 

As this episode is launching during the Cannes Lion award season and America's Independence Day festivities, it felt apt to highlight Ideasicle X CEO Will Burns - a particularly special Disruptor whose independent "virtual-idea company" is breaking borders in a truly award-worthy way.  

 

Get More From The Disruptor Series:

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Credits:
Hosts - Rob Schwartz & Asha Davis

Intro/Outro Voiced by Sophia Barnett

Producer - Rashida Peters

Executive Producers - Rashida Peters / Asha Davis

Audio Engineer/Sound Design - Corey Bauman

Mark Pollard is Disrupting Strategy - Ep 83

Mark Pollard is Disrupting Strategy - Ep 83

June 16, 2021

An insight is different than an idea, because an insight gets us

to change how we behave. 

 

In one of our most insightful episodes ever, author and globally renowned advertiser Mark Pollard breaks down the meaning of "strategy" and how marketers can get the best out of their multifaceted teams.

He opens up about how is own childhood experiences shaped his approach to planning and management, and why comedians and strategists have much more in common than people may think.

 

Buy his book: Strategy Is Your Words

 

Get More From The Disruptor Series:

Subscribe to our Newsletter: "Dose of Disruption"

Visit our Website: www.DisruptorSeries.com

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Credits:
Hosts - Rob Schwartz & Asha Davis

Intro/Outro Voiced by Sophia Barnett

Producer - Rashida Peters

Executive Producers - Rashida Peters / Asha Davis

Audio Engineer/Sound Design - Corey Bauman

Bill Tsapalas is Disrupting NYC’s Curbsides - Ep 82

Bill Tsapalas is Disrupting NYC’s Curbsides - Ep 82

June 3, 2021

If you are selfless in your intentions, selfless in your full engagement,

selfless in your expectations, things will eventually unfold in a positive way.

 

Bill Tsapalas is probably best known for his strategic creativity, having helmed creative campaigns for some of the industry's most notable brands and agencies.  What many may not know, is that Bill is fiercely passionate about the city of New York and the local neighborhoods that make it the best city in the world. 

At the outset of the pandemic, two of the city's most famed industries - Restaurants & The Arts - were completely upended.  This prompted Bill to use his skills and experience to help, and the Curbside Canvas project was born.  Over the past year, local restaurants and talented artists across NYC have partnered together to turn 'Streeateries' into Street Art - a concept that has proven so beneficial to both industries that it is continuing to live on even as NYC re-opens.

Trust us, this episode is definitely worth a listen - you may even get a surprise musical performance from Bill himself!

 

Get More From The Disruptor Series:

Subscribe to our Newsletter: "Dose of Disruption"

Visit our Website: www.DisruptorSeries.com

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Credits:
Hosts - Rob Schwartz & Asha Davis

Intro/Outro Voiced by Sophia Barnett

Producer - Rashida Peters

Executive Producers - Rashida Peters / Asha Davis

Audio Engineer/Sound Design - Corey Bauman

Dan Greenberg & Sharethrough are Disrupting Native Advertising - Ep.81

Dan Greenberg & Sharethrough are Disrupting Native Advertising - Ep.81

May 18, 2021

"If you believe you need to earn attention as a brand,

it completely changes the creative process"

 

In an era that will ultimately mark the 'death of cookies', Dan Greenberg CEO & founder of Sharethrough - a platform that powers ads for big publishers like Forbes, CBS and Time - is focused on helping advertisers drive effectiveness with tactics aligned to the ways human brains actually perceive and want to receive digital ads.  Sound interesting?  We thought so too.

 

Get More From The Disruptor Series:

Subscribe to our Newsletter: "Dose of Disruption"

Visit our Website: www.DisruptorSeries.com

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Credits:
Hosts - Rob Schwartz & Asha Davis

Intro/Outro Voiced by Sophia Barnett

Producer - Rashida Peters

Executive Producers - Natalie Zeller / Rashida Peters / Asha Davis

Audio Engineer/Sound Design - Corey Bauman

Joy Altimare and EHE Health are Disrupting Healthcare Through Prevention  - ep 80

Joy Altimare and EHE Health are Disrupting Healthcare Through Prevention - ep 80

May 18, 2021

“I kept telling people we’re like the Ben & Jerry’s of Healthcare”

 

Imagine a world where your healthcare team was committed to solving your health problems - before they even start.  Joy Altimare - Chief Engagement / Brand Officer of EHE Health - and her team are disrupting our outdated notions on healthcare by doing just that - providing personalized preventive care coupled with behavioral science and modern communication / design tactics in an effort to help them lead longer, healthier lives.

As a former ad agency executive / marketer, Joy's team likens creativity to 'finding solutions' and applied this thinking to help their business and the humans they serve successfully navigate the most impactful health issue of our generation - the Covid-19 pandemic. 

 

 

Get More From The Disruptor Series:

Subscribe to our Newsletter: "Dose of Disruption"

Visit our Website: www.DisruptorSeries.com

Follow us on Social Media:

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Credits:
Hosts - Rob Schwartz & Asha Davis

Intro/Outro Voiced by Sophia Barnett

Producer - Rashida Peters

Executive Producers - Natalie Zeller / Rashida Peters / Asha Davis

Audio Engineer/Sound Design - Corey Bauman

Kristina Paider is Disrupting How We View Hollywood Storytelling - Ep. 79

Kristina Paider is Disrupting How We View Hollywood Storytelling - Ep. 79

April 20, 2021

"When you tell a story the right way, all 7 parts of the brain light up." 

 

When you think of Hollywood storytelling, you probably think of movies, tv shows and big budget content.  In this episode - recorded just before the 2021 Oscars - Kristina Paider breaks down the mechanics of Hollywood storytelling and discusses its applications across both marketing and personal growth. 

Her new book The Hollywood Approach focuses on ways individuals can script their own lives like hit movies in order to maximize their potential and live the life of their dreams. 

 

Get More From The Disruptor Series:

Subscribe to our Newsletter: "Dose of Disruption"

Visit our Website: www.DisruptorSeries.com

Follow us on Social Media:

Instagram

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Credits:
Hosts - Rob Schwartz & Asha Davis

Intro/Outro Voiced by Sophia Barnett

Producer - Rashida Peters

Executive Producers - Natalie Zeller / Rashida Peters / Asha Davis

Audio Engineer/Sound Design - Corey Bauman

Bill Oakley is Disrupting The Drive Thru - Ep 78

Bill Oakley is Disrupting The Drive Thru - Ep 78

April 6, 2021

I suspect a lot of the people who are writing these ads have never even tried these items.

 

Bill Oakley - former show-runner for The Simpsons - sheds light on his new gig as a highly sought after burger-reviewer, awards show founder (check out The Steamies) and start-up toy designer along with tips for marketers and influencers looking to authentically connect. 

Heralded as the Gordon Ramsey of Fast Food, Bill uses a combination of quick wit, engaging video and unbridled honesty to set him apart from traditional influencers which has made him a fan favorite of both 'foodies' and brands alike.  

 

Check out Bill's foray into the world of high end toy design: https://www.kickstarter.com/projects/brenden-hyde/sneaker-sniffer-a-collectible-designer-toy-from-bill-oakley 

 

Get More From The Disruptor Series:

Subscribe to our Newsletter: "Dose of Disruption"

Visit our Website: www.DisruptorSeries.com

Follow us on Social Media:

Instagram

LinkedIn

 

Credits:
Host - Rob Schwartz

Intro/Outro Voiced by Sophia Barnett

Producer - Rashida Peters

Executive Producers - Natalie Zeller / Rashida Peters / Asha Davis

Audio Engineer/Sound Design - Corey Bauman

Allyson Witherspoon and Nissan are Disrupting Automotive Marketing - Ep 77

Allyson Witherspoon and Nissan are Disrupting Automotive Marketing - Ep 77

March 26, 2021

"We had to immediately shift out of selling vehicles and into
how we can help take care of our customers"

 

In this candid yet in depth interview, Nissan USA CMO Allyson Witherspoon  provides insightful perspective on modern marketing, auto industry trends, diversity and what's next for the company after successfully navigating the business through a year none of us will ever forget. 

She also highlights the 'leadership shift' that has occurred during the pandemic and provides both professional and personal advice to CMO's and aspiring leaders.

 

Get More From The Disruptor Series:

Subscribe to our Newsletter: "Dose of Disruption"

Visit our Website: www.DisruptorSeries.com

Follow us on Social Media:

Instagram

LinkedIn

 

Credits:
Hosts - Rob Schwartz & Asha Davis

Intro/Outro Voiced by Sophia Barnett

Producer - Rashida Peters

Executive Producers - Natalie Zeller / Rashida Peters / Asha Davis

Audio Engineer/Sound Design - Corey Bauman

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