Eaon Pritchard is a writer and a practicing advertising strategist. He's written a wonderful book called, Where Did It All Go Wrong? Adventures at the Dunning Kruger Peak of Advertising. In it, Eaon attempts to find the truth and some clarity in today's chaotic, conflicting and jargon-happy advertising world. His book and this podcast are chock-a-block with wit, wisdom, musical knowledge and seemingly random references from science and pop culture. Listen in and learn where things went wrong and what it takes to make them right.