July 10, 2019
One of the most powerful ideas at the 2019 Cannes Lions Festival of Creativity was a presentation. A presentation called, “Ugly Sells.” Created and curated by RPA’s Chief Marketing and Innovation Officer, Tim Leake, exposes the new “Ugly” movement in advertising and brand communications. Listen in and as Tim and Disruptor Series Podcast host Rob Schwartz discuss how “Ugly” is the new cool. And a true disruptive force that is challenging conventional advertising creative wisdom.